CMR

Customer Relationship Management (CRM) is more than just a management buzzword, it is a genuine tool for business improvement. It has long been known that loyal customers are more profitable than passing ones and that it is cheaper to retain a customer than to recruit a new one. However, this is a 'buyers market' and fierce competition means that if you fail to look after your customers to their satisfaction they can easily switch to another supplier.
 
CRM allows you to manage every customer relationship effectively and efficiently. Details on every single contact made, regardless of method, can be stored and accessed to ensure your representative has the most up to date information to hand when dealing with any customer enquiry. This can be for tracing a customer order, dealing with a complaint, adjusting a discount level or any other type of interaction. CRM also enables you to be proactive with your customer relationships. By analysing the patterns of their purchases and contacts you can tailor individual offers to each one, making the customer feel valued by your organisation and increasing their loyalty to you.

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